A few months of work and... fun, have resulted in a new visual identity for the Greencell brand. After 10 years in business, it was time for a change, and the new logo is just one piece of the puzzle that creates the cohesive world of the revamped Greencell.

The power button icon, formed from the letters G and C, along with "cells" imitating the motion of battery charging, creates the eye-catching logo of the new Greencell. The technical, cold black is replaced by bright colors, and the brand's signature green takes on a new shade. Carefully selected fonts with distinct functions add nuance to communication with customers and complement the transformation towards meeting the challenges of everyday life. From now on, Greencell positions itself at the center of users' activities, helping to make their lives smarter, in line with the slogan Smarter Everyday!

Greencell is changing for the better

- We wanted the brand to become more current, cohesive, and able to communicate better with the customers who drive it, after 10 years. We've grown up, and the rebranding is about organizing what began in 2013 - emphasizes Paweł Ochyński, founder of Greencell, admitting that he is looking forward to the new chapter, which will be more noticeable in 2025.

The primary goal of the visual identity change was to move away from the somewhat dark, typical gaming image of the brand, which was based on black and electrifying green. This required an entirely new perspective.

- We wanted Greencell to become the quiet hero of everyday challenges, a smart and easy solution to problems, allowing users of our products to focus on what matters most—time with family and friends - explains Przemysław Warchał, Head of Brand at Greencell.

Alongside the company's creative departments, the project team included experts from the BNA agency, responsible for the rebranding of Żabka, mBank, and x-kom, among others. In Greencell, they recognized individuality, a focus on design, and a commitment to the idea of green transformation. The conclusion? Greencell accessories are good both for users and for the planet. And that needed to be emphasized!

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Products with the new Greencell logo

Shifting the brand from the world of complex technologies to the center of everyday life events brings Greencell closer to its users. This closeness is reflected in the bright colors, photos showing real-life contexts of using the brand's accessories, and nuanced typography. All of this is tied together by the slogan Smarter Everyday! which captures the essence of Greencell. The cherry on top is the new emblem, inspired by the idea of a proactive and smart approach to everyday challenges, along with the new way of writing the brand's name.

The changes can already be seen on Greencell's social media channels, and soon the company’s website and the retail store in Galeria Krakowska will showcase the new look. The first products and packaging marked with the new Greencell logo will appear in the coming weeks as part of planned launches. For the rest of the portfolio, the new identity will systematically replace the current one throughout 2025.