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Black Friday, Cyber Monday, Christmas - the end of the year is a frenzy of promotions and shopping that many of us get caught up in. Meanwhile, instead of spending a fortune on new products, you can successfully revive toys or electronic devices purchased a few years ago. And give an eco-friendly gift to yourself or others....
We wanted our brand to move beyond the gaming and tech niche, and – without losing interaction with our existing customers – reach a much broader audience. People who use consumer electronics in their daily lives to achieve their goals, but who may not necessarily be interested in technology itself, says Piotr Hojda, design consultant for Greencell, about the brand's new strategy...
A few months of work and... fun, have resulted in a new visual identity for the Greencell brand. After 10 years in business, it was time for a change, and the new logo is just one piece of the puzzle that creates the cohesive world of the revamped Greencell....
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